Understanding Microsoft Ads: A Powerful Tool for Search Engine Advertising

Formerly known as Bing Ads, Microsoft Ads has evolved into an all-in-one platform for search engine advertising. Partner with us at Azameo and gain a competitive edge in your advertising efforts. Here’s why.

Microsoft Search Network Audience

• 14.5 Billions monthly search queries
• 699M unique users
• 14% market share on computers

The Strengths of Microsoft Ads

1. Reach Users on Emerging Search Engines: Microsoft Ads allows you to reach users of emerging alternative search engines. These growing businesses are gradually but surely gaining market shares from Google. For example, Lilo (1 million unique users per month), Ecosia (8 million unique users per month), Qwant (5 million unique users per month), and DuckDuckGo (4 million unique users per month).
2. Frequent Updates and New Features: With an aim to compete with Google, Microsoft regularly updates its advertising platform, introducing new features and campaign types.
3. Lower Cost-per-Click (CPC): The CPC on Microsoft Advertising’s partner network is generally lower than that of Google Ads, potentially yielding a more attractive Return on Investment (ROI).
4. Campaign Duplication: If a campaign performs well on Google Ads, duplicating it on Microsoft Ads is likely to yield similar results.
5. LinkedIn Audience Targeting: Microsoft Advertising is the only advertising platform that enables advertisers to target LinkedIn audiences, making it the ideal solution for professionals looking to expand their B2B audience.
6. Ideal for B2C Advertisers with Limited Budgets: Microsoft Advertising is also an excellent solution for B2C advertisers with a limited budget. With less competition on this platform, you can adopt a more aggressive strategy and position yourself on more keywords than on Google Ads.
7. Exclusive Features: Microsoft Ads offers exclusive features, such as Image Extensions, which allow the addition of visuals to complement your ad text, and Action Extensions, which enable advertisers to add a “Call to Action” (CTA) beneath their ads. You can integrate CTAs directly into search ads or even images.

Why Use Azameo for Microsoft Ads?

Self-Service: With Azameo’s dashboard, you can accurately track performance and duplicate your Google Ads campaigns to transform them into Microsoft Ads campaigns.

Managed Service: As a Microsoft Ads partner, Azameo has a direct line of contact for our requests. We conduct an audit of your Google Ads and Microsoft Ads within 48 hours. Our team of experts will assist you in creating and optimizing your Google Ads and Microsoft Ads campaigns with weekly reporting.

Conclusion

Microsoft Ads is an increasingly important player in the search engine advertising landscape. With its unique features and abilities to target specific audiences, it offers a compelling alternative or complement to other platforms like Google Ads. By partnering with Azameo, you can leverage these capabilities to enhance your advertising strategy and reach your target audience more effectively.